Katrina Cole

I'm Katrina Cole. I help Real Estate, Financial and Mortgage Professionals build themselves and their business to reach new goals. I am excited to be running the new Success Mortgage Partners Office in Grand Rapids, MI.

Katrina Cole focuses on overall communication, marketing, social media, sales, business development, company cohesion and organization. Katrina has direct experience with real estate, mortgage procedures and all aspects of origination, processing, marketing, social media, public relations, business development, budgeting, talent procurement, reorganization, software integration, customer service, administration, personal coaching and management. Katrina is always interested in expanding her knowledge and experience in areas of business and finance as well as training, personal/business development and public speaking. Katrina has a true passion for working with others to grow and expand their business and achieving the goals they set out for. Katrina offers free personal business evaluations for those in the mortgage, financial and real estate fields. Send her an email to: yourmarketingedge@gmail.com to set up your evaluation.

Presidential Correspondence Secretary at West Michigan Women's Council of Realtors

December 2011

Katrina Alexander-Cole handles communication correspondence for the West Michigan Women's Council of Realtors Board to the West Michigan Women's Council of Realtors Members including but not limited to invites to all events, attending all board meetings, managing Facebook as well as the West Michigan Women's Council of Realtors website, participating in luncheons and events and following up as needed.

Grand Rapids, Michigan Marketing Manager/Public Relations, Communications at VanDyk Mortgage Corp.

2006 - July 2012 | Grand Rapids, MI

Over the years Katrina has played many roles at VanDyk Mortgage (Grand Rapids, Michigan). Currently the focus is with creating and managing the online presence of the company, keeping consistency in the brand, working with vendors and referral partners to build strong relationships that are mutually beneficial, working with all branch employees as well as the corporate team to build a unified company name online, offline and via word of mouth. Katrina has also worked to negotiate discounts with vendors, create and manage press releases, social media (Facebook, Google+, Linkedin, Twitter, ect), as well as company projects and events. Additionally, blogging (activerain, blogger and wordpress), video, websites, landing pages, business development, communication and coaching are key pieces to Katrina’s position.

Grand Rapids, Michigan Executive Assistant/Marketing Manager/Public Relations at VanDyk Mortgage at VanDyk Mortgage

2006 - Present | Grand Rapids, MI

Executive Assistant/Marketing Manager/Public Relations at VanDyk Mortgage Corp. (Grand Rapids, Michigan) Katrina works day to day on marketing, advertising, social media, blogging, websites, collateral, branding, communication, coaching and motivation with Loan Originators and Real Estate Agents throughout the country. Katrina Alexander started at VanDyk Mortgage Corporation (Grand Rapids, Michigan) as a loan processor and then transitioned into an Executive Assistant position for the President and Vice President. Her main goal was to start the marketing department and be able to assist Loan Originators and Branch Locations with a consistent message. Over the past few years this has grown and expanded greatly to now allow Katrina to work even one-on-one with many loan originators and even Real Estate Agents.

Michigan Sales at Pre-Paid Legal Services, Inc.

2003 - Present | Grandville, MI

Katrina worked with Pre-Paid Legal Service to expand the offering to the mortgage clients she worked with to ensure they had identity theft protection as well a will.

Grandville, Michigan Marketing/Administrative Assistant at Waterview Development

2005 - Present | Grandville, MI

Waterview Development (Grandville, Michigan (Greater Grand Rapids, Michigan Area)): Katrina assisted in managing day to day office duties as well as all the marketing, advertising, social media, and databases for the Grand Rapids, Byron Center, Grandville and surrounding areas. Additionally, she worked on mortgage applications and processing as well as cleared titles on new construction properties.

Grand Rapids, Michigan Database Management/Assistant at AmeriMortgage

2004 - Present | Grand Rapids, MI

Katrina managed all mortgage databases of clients and real estate agents. She created a custom databases and secured customer retention and loyalty processes to increase business. Katrina also worked with marketing implementation and lead management to build production for the loan originators onsite at the Grand Rapids, Michiagn office.

Grand Rapids, Michigan Assistant at Palmer Home Mortgage

2002 - Present | Grand Rapids, MI

Katrina held many different positions at Palmer Home Mortgage, Grand Rapids, Michigan. Katrina worked in telemarketing, adminastrative and business development roles. She worked with a single loan origninator and processor team to close 25+ transactions a month. Katrina handled initial applications, analysis, database mangement and follow-up.

Grand Rapids, Michigan Director of Internal Operations at Success Mortgage Partners

July 2012 - Present | Grand Rapids, MI

Katrina Cole operates the Grand Rapids, MI office and ensures consistency in service, communication, employee career building and enhancing the company brand. -Office Management/Operations -Company identity/branding (websites, presentations, marketing materials, articles, announcements etc.) -Build and educate referral partners through seminars and educational meetings -Loan Support for loan originators -Marketing Support for loan originators and partners

Davenport University

2007 – 2009

BA

Grand Rapids Community College

2002 – 2007

Associates

Concentration: Marketing & Advertising

Lowell High School

1998 – 2002

Diploma

Concentration: General

Marketing Strategy, Corporate Communications, Communications Strategy, Market Research, Marketing Communications, Strategic Consulting, Seminar Speaker, Business Analysis, Business Strategy, Social Media, Social Media Marketing, Facebook, Twitter, Pinterest, Corporate Blogging, Blogging, Relationship Development, Database Management, Customer Retention, Event Management, Mortgage Lending, Mortgage Industry, Mortgage Planning, Public Relations, Team Management, Public Speaking, Presenter, Sales Management, Sales Support, Sales Presentations, Sales Pipeline Management, Real Estate, New Business Development, Small Business, Business Planning, Advertising, Online Advertising, Problem Solving, Customer Service, Viral Marketing, Coordination, Administration, Michigan, Mortgage, Credit Analysis, Re-organization, Online Marketing, Lead Generation, Email Marketing, Social Networking, Direct Marketing, Education, Health, Cooking, Fashion, Wine