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Katrina Cole

I'm Katrina Cole. I help Real Estate, Financial and Mortgage Professionals build themselves and increase business to reach new goals.

Katrina focuses on complete marketing automation, public relations, communication, training, advertising, marketing, social media, blogging, sales, business development, company cohesion and organization.

Katrina Cole has direct experience with real estate, mortgage procedures and all aspects of origination, processing, marketing, social media, public relations, business development, budgeting, talent procurement, reorganization, software integration, customer service, administration, marketing automation, planning, implementation, personal coaching and management. Katrina Cole is always interested in expanding her knowledge and experience in areas of business and finance as well as training, personal/business development and public speaking.

Katrina Cole has a true passion for working with others to grow and expand their business and achieving the goals they set out for.

Katrina Cole offers free personal business evaluations for those in the mortgage, financial and real estate fields. Send her an email to: yourmarketingedge@gmail.com to set up your evaluation.

Specialties: Database management, communication, marketing, credit analysis, re-organization, project management, consulting, training, public speaking, event management, video marketing, advertising, social media (Facebook, Twitter, Linkedin, Active Rain, Google, Pinterest etc.), mortgage, mortgage lending, real estate, real estate marketing, mortgage marketing automation, Grand Rapids, Michigan, Kent County, business administration, software integration, talent procurement, team building, budgeting, implementation, real estate continuing education, real estate pre-licensing

Katrina Cole's Background

Katrina Cole's Experience

National Marketing Manager at The Turning Point

2013 - 2014

Katrina was the National Marketing Manager for The Turning Point headquartered in Sedona, Arizona, with offices throughout the United States. Katrina will focus on providing consistency, strategy, growth and development not only to The Turning Point themselves, but also to their clients. More On The Turning Point: Since 1995, The Turning Point has developed a leading reputation in automation technology for not only solving the marketing communication challenges of lenders but they also consistently push the envelope to deliver the highest level of service in the industry. MACH3 is the Turning Point's award winning marketing automation platform that continues to exceed the changing demands of the mortgage industry. The Turning Point's ability to drive growth in the mortgage industry with strategic marketing automation and over 15 years of experience makes the difference.

Katrina Cole: Director at Michigan Mortgage Lenders Association

December 2013 - Present | West Chapter

Katrina Cole: Marketing Co-Chair at West Michigan Women's Council of Realtors

December 2012 - Present

Katrina Cole is the 2013 Leading Co-Chair of all Marketing for the West Michigan Women's Council of Realtors. This includes promoting of events, online social media marketing, email newsletters, invites and updates as well as up keep of all member and potential member email lists. Katrina also will be heading up the end of year Annual Holiday Event.

Katrina Cole, Grand Rapids, Michigan Success Mortgage Partners Director of Internal Operations at Success Mortgage Partners

June 2012 - August 2013

Katrina operates out of the Grand Rapids, MI office and strives to ensure consistency in service, communication, employee career building and enhancing the company brand. -Design a bring-on path and training for all new mortgage branch partners -Ensure complete training and development of new mortgage branch locations -Build company identity/branding consistency standard (websites, presentations, marketing materials, articles, announcements etc.) -Enhance and educate referral partners through seminars and educational meetings -Support for loan originators and partners as needed

Katrina Cole: Presidential Correspondence Secretary at West Michigan Women's Council of Realtors

December 2011 - January 2013

Katrina Cole handles communication correspondence for the West Michigan Women's Council of Realtors Board to the West Michigan Women's Council of Realtors Members including but not limited to invites to all events, attending all board meetings, managing Facebook as well as the West Michigan Women's Council of Realtors website and all other social media, participating in luncheons and events and following up as needed.

Grand Rapids, Michigan Marketing Manager/Public Relations, Communications at VanDyk Mortgage Corp.

January 2006 - June 2012

Over the years Katrina Cole has played many roles at VanDyk Mortgage (Grand Rapids, Michigan). Currently the focus is with creating and managing the online presence of the company, keeping consistency in the brand, working with vendors and referral partners to build strong relationships that are mutually beneficial, working with all branch employees as well as the corporate team to build a unified company name online, offline and via word of mouth. Katrina has also worked to negotiate discounts with vendors, create and manage press releases, social media (Facebook, Google+, Linkedin, Twitter, ect), as well as company projects and events. Additionally, blogging (activerain, blogger and wordpress), video, websites, landing pages, business development, communication and coaching are key pieces to Katrina's position.

Grand Rapids, Michigan Executive Assistant/Marketing Manager/Public Relations at VanDyk Mortgage at VanDyk Mortgage

January 2006 - January 2011

Katrina Cole: Executive Assistant/Marketing Manager/Public Relations at VanDyk Mortgage Corp. (Grand Rapids, Michigan) Katrina works day to day on marketing, advertising, social media, blogging, websites, collateral, branding, communication, coaching and motivation with Loan Originators and Real Estate Agents throughout the country. Katrina Alexander started at VanDyk Mortgage Corporation (Grand Rapids, Michigan) as a loan processor and then transitioned into an Executive Assistant position for the President and Vice President. Her main goal was to start the marketing department and be able to assist Loan Originators and Branch Locations with a consistent message. Over the past few years this has grown and expanded greatly to now allow Katrina to work even one-on-one with many loan originators and even Real Estate Agents on marketing, advertising and social media to build their business and make them visible in their local communities.

Katrina Cole: Michigan Sales at Pre-Paid Legal Services, Inc.

2003 - 2008

Katrina Cole worked with Pre-Paid Legal Service to expand the offering to the mortgage clients she worked with to ensure they had identity theft protection as well a will.

Katrina Cole: Grandville, Michigan Marketing/Administrative Assistant at Waterview Development

2005 - 2006

Waterview Development (Grandville, Michigan (Greater Grand Rapids, Michigan Area)): Katrina Cole assisted in managing day to day office duties as well as all the marketing, advertising, social media, and databases for the Grand Rapids, Byron Center, Grandville and surrounding areas. Additionally, she worked on mortgage applications and processing as well as cleared titles on new construction properties.

Katrina Cole: Grand Rapids, Michigan Database Management/Assistant at AmeriMortgage

2004 - 2005

Katrina Cole managed all mortgage databases of clients and real estate agents. She created a custom databases and secured customer retention and loyalty processes to increase business. Katrina Cole also worked with marketing implementation and lead management to build production for the loan originators onsite at the Grand Rapids, Michigan office.

Katrina Cole: Grand Rapids, Michigan Mortgage Assistant at Palmer Home Mortgage

June 2002 - July 2004

Katrina Cole held many different positions at Palmer Home Mortgage, Grand Rapids, Michigan. Katrina worked in telemarketing, administrative and business development roles. She worked with a single loan originator and processor team to close 25+ transactions a month. Katrina handled initial applications, analysis, database management and follow-up.

Katrina Cole's Education

Davenport University

2007 – 2009

BA


Grand Rapids Community College

2002 – 2007

Associates

Concentration: Marketing & Advertising


Lowell High School

1998 – 2002

Diploma

Concentration: General


Katrina Cole's Interests & Activities

Marketing Strategy, Corporate Communications, Marketing Automation, Mortgage Marketing, Marketing Strategy, Marketing Automation Best Practices, Advertising Automation, Marketing Communications, Real Estate Marketing, Marketing Compliance, Marketing Automation Compliance, Communications Strategy, Market Research, Marketing Communications, Strategic Consulting, Seminar Speaker, Business Analysis, Business Strategy, Social Media, Social Media Marketing, Facebook, Twitter, Pinterest, Corporate Blogging, Blogging, Relationship Development, Database Management, Customer Retention, Event Management, Mortgage Lending, Mortgage Industry, Mortgage Planning, Public Relations, Team Management, Public Speaking, Presenter, Sales Management, Sales Support, Sales Presentations, Sales Pipeline Management, Real Estate, New Business Development, Small Business, Business Planning, Advertising, Online Advertising, Problem Solving, Customer Service, Viral Marketing, Coordination, Administration, Michigan, Mortgage, Credit Analysis, Re-organization, Online Marketing, Lead Generation, Email Marketing, Social Networking, Direct Marketing, Education, Health, Cooking, Fashion, Wine

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